5 Marketing Strategies To Boost Small Business Profits
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When most people talk about their marketing, focusing on advertising. While advertising is a part of the marketing mix, that’s all it is. A part. Saling is much huger.
A better method to consider about marketing is to imagine a pyramid. Marketing is at the top clearly defining the direction of a business or organization while advertising and public relations are at the base supporting the marketing function.
Think of it this way. Marketing is everything you do for the product or service more visible, more desirable and profitable. Your marketing plan will clearly define the big picture and provide focus and direction based on the 4 Ps of Marketing: Product, Price, Placement, and Promotion.
Whether it’s sending an invoice, handling a complaint call, running a radio ad or sending an e-mail, you’re marketing your business if you’re touching a customer ( custom shirts ) or a potential customer.
That said, let’s talk about ways to use marketing to increase business and get new customers ( custom men’s shirts ) . Although there are many tactics available, there are 5 categories, your efforts to help simplify and improve the results. Develop a plan that includes five key components: Advertising; Public Relations; Special Promotions; Community Relations; and Customer ( Tailored shirts ) Relations.
Advertising is paid space that typically includes print, television and radio commercials, signs, direct mailings and Internet messages. You can control your content,format,timing and size since you are spending money for it. For the reason that readers and viewers know you are spending money for it,they have a tendency to view advertising as biased information with less credibility than public relations.
Advertising can be expensive and is often overused as a tactic to meet marketing goals.
Public Relations includes ongoing, slow, build-up activities to build a brand and communicate specific messages to targeted audiences. Time, energy and imagination, rather than big budgets are key to success. Campaigns are typically conducted through the media (newspapers, magazines, television, radio), where readers view content as a credible message from an unbiased source.
Editors and journalists have the last word, because the timing and content publishing. Public Relations can garner media placement and gain more credibility than any of your advertising messages can buy.
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Posted on: Friday, March 12, 2010 at 12:25 am 
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